NEWS

     Innovator: Wang Wancheng

     Innovation Location: Yunhe

     Innovative comments: Only ingenuity, only creative ways to enable enterprises to embark on the highway development.

     A few years ago, after another batch of attracted tourists from abroad, traveled through the wooden toy town of China and cloud, but could not find a store selling wooden toys. In recent years, although few opened a few, but the scale is not large, and "Toy Town" very disproportionate title. However, recently came the good news in China's wooden toy city: Wang Wanding to build China's wooden toy city "Fairy Tale Palace"!

     There are more than 60 years of history in the production of toy wooden products in Yunhe County. Although several large enterprises have their own sample showrooms, they are not open to the outside world. Yunhe County does not have a unified toy exhibition hall or exhibition place.

     Wancheng Wang,Zhejiang Yunhe Jincheng Crafts Factory director. Since its establishment in 1997, Wang Wancheng has been associated with toys for more than 10 years. Although not a toy family, but with his passion for wooden toys, pour out his sweat and effort. From the beginning of 100 square meters of processing plant, to the present 20,000 square meters of construction area of modern enterprises, Wang Wancheng relying on the spirit of arduous pioneering and bold and innovative ideas, out of the distinctive path of entrepreneurship.

    Wood play and travel the perfect combination

    Wancheng Wang To establish "China's wooden toy city," fairy tale play Palace tourist attractions, not whim ups, is his once again on the wooden toy road bold innovation and try.

    In 2007, cloud and wooden toys suffered a huge "trauma" and the export of wooden toys was under unprecedented pressure. Forced by the situation, Wang Wanding soberly realized that although most of Jincheng's products are developed by themselves, the brand awareness of the products is still far from several manufacturers with a long history and it is hard to surpass them in a short period of time. The search for the extension of the wooden toy industry, the establishment of "China's wooden toy city," fairy tale play Palace, the perfect combination of wooden toys and tourism industry is the golden shortcut to create a brand, but also for Kim Sung-wood brand to build a new platform. And the construction of fairy tale play palace can also fill the gaps in cloud and industrial tourism, open up Cotai Road for cloud and future development of tourism and development of wooden toys.

    After thoughtful and careful conceiving, Wang Wancheng combines the current situation of wooden toy industry in Yunhe County with the bold planning and planning of fairy tale Play Palace: playing the palace reception hall, design hall, production hall, play hall, exhibition hall, shopping mall , Eating seven parts of the museum, the social culture and wooden toy industry culture combined; the combination of wooden toys and animation; the combination of tourism and tourism and shopping, tourism and leisure play a wooden toys play a complementary role and services , Constitute an interactive pattern, and ultimately achieve better economic and social benefits.

    Ingenuity for innovation

    Wang Wanding's innovative spirit has always been to marvel at the industry. It can be said that the success of Jincheng Crafts Factory is Wang Wancheng paving the way with tenacity and innovation. When he founded Jincheng Craft Gift Factory in 1997, he had no other choice but to develop his own products. He believes that Kim Sung started late, if you do not pay attention to product development, still follow the road of OEM production, Kim Sung never catch up with the pace of development of large enterprises.

    Wancheng Wang R & D product road is not easy. Due to lack of experience, there is no formal R & D staff, in the Yiwu market an instant hit the Zodiac Keychain R & D, Wang Wancheng experienced from a layman to a professional designer transformation. How many times the failure, how many times the dawn of the beginning, all the way to the solemn knowledge of himself. However, Wang Wancheng did not regret it, and he found that only by distinguishing himself can it really succeed. After Wang Wancheng persevered and worked tirelessly, "Three Zodiac Animals" was finally successfully developed and won the "Excellence Award" at the first China International Folk Art Fair. After the success of Wang Wancheng said that people Jincheng key ring full of praise, I was secretly happy, it was the happiest moment.

    Although Jin Cheng was amazed at the initial stages of product development, it is even more impressive that Wang Wancheng's courage and perseverance are no doubt that this is the rapid rise and rapid growth of Jin Cheng and the importance of being a part of "Cloud and the Fairy Tales" factor.

    Looking back, Jincheng has gone through too many distinctions and gone through too many bitter experiences. He has always believed that only creativeness and creativeness can lead enterprises to embark on the expressway. As a result, Wang Wancheng always adhere to the "quality, keeping promises, a brand, and development, innovation, win the benefit of" business philosophy, the achievements of the Jincheng today.

    In 1999, Jincheng was designated as "fixed-point production enterprises of tourist commodities," Jincheng was rated AAA level "contract and trustworthy" unit for ten consecutive years, and also passed the ISO9001, 2000 international quality system certification ... 2003 Jincheng began to expand production, In the park built its own office building. Annual production capacity has also grown from the first few hundred thousand dollars to the present thirty million yuan.

    At present, "fairy tale play Palace" is being built in full swing, I believe that future visitors to the cloud and can enter the "fairy tale Play Palace" to play once.