NEWS

    18 years ago, Mr. Wang Wancheng, chairman of the job is a pig farmer, all day deal with piglets and feed, the title is the marketplace so-called "pigs."

    A year later, Mr. Wang's job was to play timber industry practitioners, will tinker with some wood and wood play semi-finished products, the title is the director of the plant into the gift of Jincheng.

    A few years later, with his diligent and innate aura, Mr. Wang's tweed wooden play made him a little famous and began to emerge in the wood-playing industry.

    Three years ago, over 50 years old, he became one of the top toy designers in Zhejiang Province and chief technician in Lishui City. He became a big-time toy tycoon with an annual output value of nearly 100 million yuan.

    He called Wancheng Wang, chairman of Yunhe County Jincheng Wood Co., Ltd.

    From pigs to toy designers, to toy tycoons, Mr. Wang Wan's wooden business start-ups seem to go smoothly. However, as he himself said, to start these undertakings, if you do not get into it, you will not be able to imagine its hardships and, of course, you will not be able to reap the joy of success.

    Story one: a small key chain output large benefits

    Wooden toys are the cloud and the "trump card" for economic and social development. They are the traditional industries, the dominant industries and the pillar industries in our county. In 1997, Yunhe County was rated as "the Hometown of Wooden Toys in China" by the Ministry of Agriculture for the fourth year. As the wooden toy industry in his hometown grew in full swing, Mr. Wang, 35, started his career: Pig can raise a lifetime? Since we cloud and vigorously develop the wood play industry, then the head here must have available for mining the economic value and market potential.

    So, holding a small savings and loans, Mr. Wang hired a few workers, founded the Jincheng craft gift factory.

    "Said to be a factory, in fact, is a small workshop, to do all the live processing." Mr. Wang recalled, was thinking at that time, even a small workshop, have to make some technical content, make a point and others do not The same thing.

    At the end of last century, for many clouds and people, the provincial capital of Hangzhou is an amazing metropolis. Even the international commodity city next to Jinhua Yiwu can see freshness. Mr. Wang Wancheng runs around in these two places for three days and two ends. In his own words, he has to run the market to do business and have a look at what consumers need.

    Everywhere he likes to turn around to the local tourist attractions, at first just to see a fresh, lively map, and finally he finally saw the doorway, took aim at the most ordinary thing --- Keychain.

    "That year, go to the attractions will buy some travel products, but the most common is the key ring." Mr. Wang said, do not underestimate the key chain, which is earned by its own pot of gold.

    Since the product positioning, then the next step is the style of choice.

    In a "run the market" process, is preparing to return from Hangzhou cloud and Mr. Wang, temporarily changed his mind to Yiwu, Yiwu International Commodity City in a humble booth, he was a group of Zodiac Keychain Attract, put one by one in the hands of the play, simple yet exquisite design makes him wonder.

    "Like? 3 3 a, a group of 12 39 6, count your 39 is better." Wang saw the king of Chinese zodiac keychain put it down, began the sale.

    "Boss, if I can do such a keychain, can you get the goods from me? The price guarantee is lower than anywhere else." Mr. Wang did not answer the phone but instead talked to the vendor.

    "Wait until you show me the sample," said the stallholder, stunned for a moment, without taking Mr. Wang's words seriously.

    However, Mr. Wang was delighted to buy the Chinese zodiac keychain, ready to go back according to the style of the keychain template to do it.

     After returning to the Yunhe, he began copying patterns on paper day and night.

     "The copying process quite smoothly, although it takes a long time, but almost failed." Mr. Wang told reporters with a smile, he grew up like painting, the favorite is the art class, usually free of charge with a pencil Head graffiti on paper, and he is particularly sensitive to the pattern, so the design is not a problem.

    With the copy of the design, the template is naturally produced.

     A month later, Mr. Wang took the Chinese zodiac keychain made by himself and once again came to Yiwu International Commodity City.

     "Exactly the same, or even more delicate, you say where are you?" The owner of the key chain booth while carefully looking at the Chinese zodiac keychain made by Mr. Wang, asked.

     "I'm from Yunhe, where the wood-playing industry is very developed," Mr. Wang replied.

    ...

    After some bargaining, the stallholders ordered Wang Wancheng 2,000 sets of key chain, each purchase price of 1.8 yuan.

    "This is my first order, with a profit of 0.9 yuan per key ring. In 1997, I earned over 50,000 pieces on this key ring." Mr. Wang said after that he put himself Can see all the cartoon characters are made of wood key chain, the profit is also increasing year by year, reached 500,000 yuan in 1999. Just rely on these "gadgets", he completed the accumulation of primitive capital, laid the foundation for the future development of enterprises.