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A toy tycoon's growth path - B

2016-03-09701

    Story two: opportunities in the hands of a few people

    Mr. Wang is a wood-playing practitioner who switched from "Pig", but in fact, he is a man born for playing with wood. It is not just his talent here, but also a stubbornness in the wood-playing industry.

    Yes, that is stubborn.

    In 2003, Yunhe Liangxing Handicrafts Co., Ltd. desperately needed 300,000 wooden spoons and hoped to work together with local woodworking stations to produce the wood spoons within two months.

    When Mr. Wang learned of the news, he immediately found the head of Bright Star Arts & Crafts Co., Ltd., saying: "Why do so many processing factories make profit? Do this all for Jin Cheng, to ensure that the quality will be completed on time "

     "I also forgot how to persuade him specifically, in short, the order of 300,000 wooden spoons to take over." Mr. Wang recalled, by counting Jincheng's technical staff and production machines, as well as previous work experience, calculate Kim Jin Cheng completed the order in two months and no problem. But everyone is not optimistic about him, so many people say, even he himself began to feel guilty.

    Speaking of this, Mr. Wang seemed a bit embarrassed, he jokingly said that after all, still young, with a share of momentum, of course, this stock momentum is still there, but more cautious.

    After receiving this order, Mr. Wang let several machines in the factory run at the same time, and stopped the order which was not in urgent need. While letting the workers seize the time to rush to work, he continued to estimate the work efficiency and ensure the progress of the work.

    "The final completion, which proves that my calculation is no problem." Mr. Wang said that two months after the successful delivery of 300,000 wooden spoon, on time, by quality, by volume, the single business has also made Kim Sung's reputation, Mr. Wang began to emerge in the industry.

    

    In 2009, the United States Mead Johnson Company commissioned an advertising company in Shenzhen, looking for manufacturers of milk powder gifts. The relevant head of the advertising company came to Yunhe, find a number of local wood products factory, have been rejected.

    Originally, Mead Johnson company products are required to produce Walkman and Octopus, these two products not only complicated process, but also high cost, especially the procurement of accessories is not a small overhead.

    When the advertising company intends to leave the cloud and look for him elsewhere, Mr. Wang Wancheng took the order and stunned the other rejected vendors. They all thought Mr. Wang Wancheng was in a loss this time.

    "It's exactly the same as a few years ago, but this time I did not waver." In fact, Mr. Wang Wancheng also very much agree with the idea of other colleagues, according to past experience in the production of these two products will certainly lose money, but according to Mead Johnson's requirements, as long as the guarantee Quality, such as materials, accessories and so there is no special requirements, these are where the profit margins.

    Mr. Wang Wancheng to make Walker and Octopus main material from the plywood into MDF, the price from 6000 yuan per square meter down to 3000 yuan per square meter. As for the iron pieces, the prices in the surrounding counties and cities are at least 3.6 yuan / pair, and he found a factory in Huangyan, Taizhou. The price is as low as 1.8 yuan / pair. Only one iron piece costs more than 500,000 yuan.

    This order not only did not lose money, but made a big profit. Mr. Wang Wancheng told reporters that this order is the largest of his annual profit margin of an order, reaching 25% net profit of more than 300 million.

    About entrepreneurship and innovation

    Mr. Wang Wancheng is a visionary, but also a person who cares about life everywhere, not only reflected in the two previous stories, but also in his innovation on the wood play industry.

    Yunhe and terraces scenic and yunhe and wood play is the cloud and the two gold business cards, but will combine the two wood products almost no. And Mr. Wang Wancheng wondered the development of a combination of terraced farming culture of wooden toys, for which he read a lot of books, but also to the terraced fields.

     "Every time I go to I have a design drawings, saw interesting farm tools in the farmer's house, I take pictures on the spot, and some I will directly proofing." Wang Wancheng said that each time you find an interesting tool or inspiration The flashes made him feel particularly excited.

    During the design of the farming culture series, Mr. Wang Wancheng often "zaped" in the village where the scenic spot was located, looking for a source of inspiration for his family. In his view, designing a product each time was more exciting than winning a big order .

    "As long as there is a good work, my business will not worry about the order." Mr. Wang Wancheng has always encouraged himself.

    After a period of hard work, Mr. Wang Wancheng's farming culture series products officially completed the R & D and design work, and at one go he introduced 20 kinds of creative wood play closely with the terraced farming culture. Now these products have been placed in the terrace reception center for a unified display and sales.

    "Industries and products, must be specialized, so fine, so chances of success will be greater, entrepreneurship is the same." Mr. Wang Wancheng said focus and insight into life can bring business help, and sometimes , The so-called innovation is actually a sublimation of the details, and such details are often ordinary and ordinary, provided that they can be found and put into action.